It was announced yesterday that Dominican actress Zoe Zaldana is the new face of L'oreal and I couldn't be prouder to be a Latina. Zoe is the epitome of natural beauty and I think she is a perfect fit for the brand. She is a strong woman who has made her way in to fame through hard work and perseverance and to me she is an inspiration to not only Latinas but women across the globe. Because We Are Worth It. 
"Zoe astonishes with her audaciousstyle and feline beauty. Attached to her values, unafraid to speak her mind, andconfident in her own skin, she embodies infallible force and asserted femininity.With her toned dancer’s silhouette, magnetic charm and delicate elegance,this spectacular actress is joining the L’Oréal Paris family and we're so proudto welcome this new Woman of Worth," said Cyril Chapuy, Brand Global President.
“Growing up, I was taught to believe that I am capable to do anything a man can do. This family philosophy has shaped who I am today, and is a conviction that will always accompany me through life. As a L’Oréal Paris Spokesperson, being able to say “We’re worth it” means so much to me. I want to share that value with women so they can embrace it and execute life with confidence. I am thrilled to join this beauty journey with such an inspirational brand,” said Zoe Saldana.